Our mission
UK property runs on thousands of software products spread across dozens of overlapping categories, and buying them is still slow, opaque and driven by cold outreach. PropAtlas exists to fix how that software is bought, not just how it is found.
We are building the transactional marketplace for UK PropTech. Buyers tell us what they need once. We qualify the requirement, match it to the vendors that genuinely fit, and make the introduction. Vendors pay only for qualified introductions and share in the outcome when a contract is signed, so our incentives sit with the deal, not with the advert.
Why a transactional marketplace
- Structured demand
Every buyer brief captures category, portfolio size, budget, timeline, current systems and decision authority. That turns browsing into qualified, sales-ready demand.
- Intelligent matching
Requirements are scored against each vendor's capabilities and integrations, so introductions go to the two or three vendors most likely to win the work.
- Aligned economics
Revenue comes from accepted introductions and success commission on first-year contract value. We earn when buyers and vendors do business together.
- Compounding data
Every brief, introduction and outcome sharpens the matching. The more transactions run through PropAtlas, the better and harder to replicate it becomes.
Independent by design
Editorial selection and paid placement are kept separate. Spotlight vendors are chosen on merit, and commercial arrangements never change who we recommend. Trust is what makes buyers come back, and buyers are what make the marketplace valuable to vendors.
Founder
Caspar Alpsten, Founder, PropAtlas
Caspar is a BSc Real Estate student at the University of Reading. He built PropAtlas to meet the need for a modern solution to a fragmented UK property technology market, giving buyers clarity and vendors credibility.
Studying real estate showed him how much of the industry's day-to-day work depends on software, and how hard it is for landlords, agents and asset managers to work out which products actually fit. PropAtlas is his answer: a marketplace that brings structure to buying property technology and rewards vendors for real outcomes.
Caspar personally reviews the category guides and research published on PropAtlas.
Company details
PropAtlas Ltd. Company number 17513889.
Contact
Say hello at hello@explorepropatlas.com.