Pay-per-lead marketing for PropTech

Only pay when a UK property buyer wants to talk to you.

List your company free on PropAtlas. When a verified UK buyer requests an introduction, we send it over and charge a flat fee — nothing else. No subscriptions. No wasted ad spend.

Free forever listing No monthly minimums Refund on unqualified leads
How it works

From listing to signed intro in four steps

Step 1

List free

Claim your vendor profile on the UK PropTech marketplace. No card, no subscription.

Step 2

Buyers find you

UK property teams discover you through category pages, search and editorial market briefs.

Step 3

We verify the lead

Every intro request is checked for a real work email, named company and stated use case before we forward it.

Step 4

You pay per lead

One flat fee per verified introduction. No subscriptions, no wasted spend, no minimums.

Transparent pricing

One price per verified introduction

No tiers. No subscriptions. You only pay when a real UK property buyer asks for an introduction to your company — and only after we've verified them.

Standard lead
SME buyer — agents, landlords, developers < 500 employees.
£75per verified intro
  • Verified UK work email
  • Named company
  • Stated use case
  • Budget or timeline signal
Highest intent
Enterprise lead
500+ employee org, or £10M+ managed portfolio.
£250per verified intro
  • Everything in Standard
  • Enterprise employer verified
  • Named decision-maker or evaluator
  • Active buying committee signal
Quality guarantee

Unqualified leads don't count.

We only bill you when the introduction meets every criterion on the right. Flag any lead within 14 days if the details don't hold up — verified bad leads are refunded in full.

  • Verified UK work email (no gmail / hotmail / free inboxes)
  • Named employer with an active company record
  • Explicit use case or problem stated in-request
  • Budget band or implementation timeline provided
  • Role is a plausible buyer, influencer or evaluator
Optional add-on

Featured Placement

For vendors who want maximum visibility on top of the free listing. Own your category — pay-per-lead pricing still applies to any introductions generated.

Free listing
The default for every UK PropTech vendor.
£0/ month
Claim free listing
Featured Placement
Homepage carousel + top-of-category placement.
£299/ month + lead fees
Request Featured Placement
What's includedFreeFeatured
Full company profile
Category page placement
Search discoverability
Verified vendor badge
Buyer intro requests forwarded
Homepage carousel placement
Top-of-category placement
“Featured” badge on card
Expanded profile media (screenshots, video)
Monthly buyer-intent report
FAQ

Common questions from PropTech vendors

How much does it cost to list?

Listing is free. You only pay when a verified UK buyer requests an introduction to your company.

When am I charged?

After we verify the lead against our qualification criteria and forward it to you. If it doesn't qualify, you don't pay.

What if a lead is bad?

Flag it within 14 days. If the details don't hold up (fake company, wrong contact, not in-market), we refund the full lead fee.

Are there monthly minimums?

No. If no buyer asks for an intro this month, you pay £0. Featured Placement is an optional monthly add-on for extra visibility.

Can I set a lead cap?

Yes — set a monthly cap and we stop forwarding introductions once you hit it. Useful for controlling spend during pilots.

What integrations do you support?

Leads are delivered by email and can be pushed into HubSpot, Salesforce or a webhook of your choice on request.

Billing coming soon. Lead-fee billing is in private preview — early vendors are invoiced monthly against a live lead log. Featured Placement is available now via partnerships. All prices exclude VAT.