AI in estate agency: improving listings but not closing deals
The Negotiator
Estate agents are increasingly using artificial intelligence to generate compelling property descriptions. However, this technology is rarely being deployed to actively assist in the sales process itself, according to industry expert Riccardo Iannucci-Dawson.
The PropAtlas take
The current application of AI in estate agency focuses on content generation rather than driving transactional efficiency. Property professionals should look for AI tools that integrate with CRM systems to automate lead follow-up and negotiation support to truly leverage the technology.