Alto reports rise in CRM migrations despite opaque data
Property Industry Eye
The cloud based CRM provider Alto has highlighted a notable increase in new user migration rates. However, the firm continues to withhold precise subscriber data, leaving the industry to speculate on the actual scale of its market expansion.
The PropAtlas take
For estate agency principals, relying on percentage growth figures without verifiable user counts is risky when selecting core infrastructure. Professionals should prioritise software providers that offer transparent performance metrics and proven stability over marketing headlines.