DIY property platform enters market to challenge estate agents
Property Industry Eye
A startup has introduced a digital service enabling homeowners to list properties independently, effectively removing the need for a high street agent. The model aims to disrupt the sector by eliminating standard commission charges for private sellers.
The PropAtlas take
This development signals a shift in consumer appetite for self-service transaction tools. Agents should focus on demonstrating their tangible value, such as negotiation expertise and compliance oversight, to maintain market share against automated competitors.