Zoopla warns overpriced UK homes are struggling to sell
Property Industry Eye
Data from Zoopla indicates that UK properties marketed above fair market value face a significantly reduced chance of securing a sale. Agents are now encouraged to adopt more realistic pricing strategies to align with shifting buyer expectations in the current economic climate.
The PropAtlas take
Valuation tools that leverage real time market data are becoming essential for agents to justify pricing to hesitant vendors. Professionals should prioritise software that integrates accurate sold price benchmarks to maintain instruction volumes in a more challenging sales environment.