BoldTrail (Inside Real Estate), All-in-one platform for brokerages and agents

Overview

Inside Real Estate is a Murray, Utah, company that makes the BoldTrail platform for residential brokerages, franchise brands, teams and agents. BoldTrail combines agent CRM, websites and lead generation in an integrated ecosystem, BoldTrail BackOffice handles brokerage back-office work and BoldTrail Recruit supports agent recruiting, and Vitals is a performance dashboard. It reports more than 400,000 users on BoldTrail, with customers including NextHome, Weichert Real Estate Affiliates and REC Canada.

Source: insiderealestate.com. Last checked 24 October 2026.

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Features

BoldTrail agent platform
CRM and websites
Lead generation
BackOffice
Recruiting tools
Vitals performance dashboard

Best fit for

BoldTrail suits brokerages and franchise brands that want one platform to equip agents and run the back office.

BrokeragesFranchise brandsReal estate teamsAgents

Frequently asked questions

What is BoldTrail (Inside Real Estate)?: Inside Real Estate is a Murray, Utah, company that makes the BoldTrail platform for residential brokerages, franchise brands, teams and agents. BoldTrail combines agent CRM, websites and lead generation in an integrated ecosystem, BoldTrail BackOffice handles brokerage back-office work and BoldTrail Recruit supports agent recruiting, and Vitals is a performance dashboard. It reports more than 400,000 users on BoldTrail, with customers including NextHome, Weichert Real Estate Affiliates and REC Canada.
Who is BoldTrail (Inside Real Estate) built for?: BoldTrail suits brokerages and franchise brands that want one platform to equip agents and run the back office.