Estate agency software is the operating system of a UK sales agency: valuation pipeline, applicant matching, listing production, portal feeds, offer handling, sales progression and branch performance reporting. This page compares the CRMs UK independents, regional groups and corporate networks run on.
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Cloud CRM for estate agents with viewing diary management, applicant matching, property listings, and portal uploads.
Acaboom is a pre and post-valuation presentation platform that helps agents win more instructions.
Adwerx provides automated digital advertising for real estate agents, brokerages and loan officers.
Agent Best Practice is workflow and compliance software that principals use to supervise listing activity and keep compliance records.
Salesforce-powered estate agency CRM and property MLS platform managing sales listings, applicant pipelines, viewing calendars, and deal tracking.
AgentImage designs websites and provides online marketing for real estate agents and brokers.
AIR is an AI platform that helps brokers price listings, qualify buyers, schedule viewings and match properties.
Alanna is AI marketing software that creates and posts social media content for real estate agents.
Alnair lists Dubai off-plan and resale projects with a brokers club, API and XML feeds for agencies and developers.
Alto is a cloud-based CRM for UK estate and letting agents, integrating natively with Zoopla's audience and marketing tools.
Apto is a CRE brokerage CRM for tracking contacts, listings, deals and pipeline, with back office tools such as invoicing.
Aqaree is a UAE property platform with verified broker listings and integrated video property viewings.
ArchiPro connects New Zealand homeowners with architects, builders, designers and building product brands, with project spaces and a products marketplace.
Asteroom provides 3D virtual tours and floor plans for real estate listings.
Avesdo manages new home sales from leads and worksheets to inventory, contracts, deposits and Realtor portals for developers.
Back At You provides marketing, CRM and back-office software for real estate agents and brokerages.
Bayut is a UAE property portal for sales and rental listings, with market data, valuation tools and an AI search assistant. Part of Dubizzle Group.
BidMyListing is an online marketplace where agents bid for home listings and sellers compare offers.
Big Purple Dot provides CRM and sales software for new home builders.
Inside Real Estate's BoldTrail platform, back office and recruiting tools serve brokerages, franchise brands and teams.
BombBomb lets agents and loan officers record, send and track personal video messages by email and text.
Breakthrough Broker supplies ready-made marketing content and graphics for real estate agents and brokerages.
Marketing and lead-generation CRM extension for estate agents, automating property updates to applicants and vendors.
Brivity provides CRM, transaction management and marketing software for real estate agents and teams.
Broker Terminal uses AI and Dubai Land Department data to help verified brokers value property, check pricing and match buyers.
BrokerBot is an AI assistant trained on a brokerage's own documents and rules that helps agents and staff with contract reviews, policy questions and compliant communications.
Buffini & Company provides real estate coaching and the Referral Maker CRM for agents.
Buildout combines CRM, prospecting, marketing, transaction and commission management for commercial real estate brokerages.
CampaignAgent provides pay-later finance for vendor-paid advertising and campaign costs for agents, principals and sellers.
Campaigntrack provides marketing and campaign management technology for real estate agencies.
CashOffers.PRO is a marketplace where agents, lenders, buyers and homeowners compare multiple cash and financed offers on a property.
CINC provides lead generation, websites and CRM software for real estate agents and teams.
Clever pairs people buying, selling or refinancing a home with local agents who have agreed to lower, preset commission rates, sending referrals to partner agents.
Coadjute is a distributed data network that connects agents, conveyancers, lenders and buyers to speed up property transactions.
Cole Realty Resource gives real estate agents homeowner contact data and prospecting tools.
Constellation HomeBuilder Systems provides construction, job costing, estimating, scheduling, accounting and sales software for home builders.
Coraly.ai automates listing creation, photo enhancement, lead qualification and multi-portal marketing for real estate agencies.
CoStar Group runs CoStar, LoopNet, Apartments.com, Homes.com, Matterport and STR for property data, listings and digital twins.
Courted uses predictive analytics and generative AI to help residential brokerages recruit and retain agents.
Crexi is a CRE listings marketplace and transaction toolset, with Crexi Intelligence property records, comps and market analytics.
Cyrano.ai provides conversational AI that helps real estate agents and teams engage leads.
Daft.ie is a property portal for sales and rental listings in Ireland, run by Distilled.
Delta Media Group provides the DeltaNET brokerage platform and DeltaNET Academy to help brokerages and agents adopt technology.
End-to-end estate agency and letting agent CRM with automated property management and tenant portals.
Domain runs a portfolio of property brands for consumers, agents and organisations, including its property listings portal.
Domus is a UK-based provider of cloud-based software for estate agents and letting agencies. Their main product, Domus Pro, is a web-based solution tailored for larger estate agencies and those focused on lettings.
EstatePilot combines CRM, agency websites, live online auctions and PSRA and AML record keeping for Irish estate agents.
Estate agent CRM platform for sales listings, applicant matching, viewing diaries, and automatic portal syndication.
Cloud estate agent software providing real-time listing updates, portal uploads, viewing management, and client databases.
Evocalize automates localised ad campaigns across major ad networks and real estate sites, with AI lead scoring, for agents, teams and brokerages.
eVoost AI uses AI and predictive analytics to help developers and sales teams optimise residential property sales.
Cloud-based property management and estate agency software with automated communications.
Fello turns agents' databases into listings with homeowner dashboards, branded campaigns, AI alerts and seller lead scoring.
Final Offer gives agents, sellers and buyers a live, transparent view of offer prices, terms, deadlines and competing bids on a home.
Residential sales software providing property listings, applicant databases, viewing schedules, and accounting tools.
Follow Up Boss is a real estate CRM for teams and agents with lead routing, calling, texting, automations and reporting.
Form Simplicity is cloud transaction management software for agents, brokers, associations and MLSs, handling forms, e-signatures and document storage.
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Sales progression tool providing reservation agreements, upfront material information, and digital conveyancing onboarding to prevent fall-throughs.
Connected estate agency system with property listings management, viewing tracking, CRM applicant match, and sales pipelines.
Gnomen offers a modern CRM, website and property management stack for UK agencies of all sizes.
Goyzer is an AI-enabled CRM and property management platform for UAE brokers, developers and property managers, with Ejari integration.
Specialist UK estate agency CRM tailored for sales management, applicant tracking, viewing schedules, and regional compliance.
Happy Grasshopper runs done-for-you email, text, social and mailed campaigns that help agents and brokerages convert leads and nurture past clients.
Higharc helps homebuilders design, sell and build new homes from one data model of plans, 3D visuals, estimates and construction documents.
HomeBinder is a home management app that agents give clients to track home records, maintenance and service providers.
Homebot sends homeowners personalised equity and wealth insights to keep them engaged with their loan officer and agent.
Homeflow is an established PropTech platform specializing in high-performance estate agency websites, instant valuation tools, and powerful lead generation and management software
HomeLight matches buyers and sellers with top agents using transaction data and offers tools that simplify moving home.
Homely is a property marketplace with street and suburb reviews that connects buyers and renters with local agents.
Homes.com.au is a property listings platform and app with tools for buyers, renters and sellers, working with thousands of agencies.
Prospecting and market intelligence software for estate agents to identify instruction opportunities, run valuation appraisals, and track property histories.
HomesUSA.com's SpecDeck manages MLS listings for home builders so new-home listings stay accurate from lot to completion.
HonestDoor offers free property values, sold data, permits and assessments for Canadian homes, with CMA reports, alerts and a data API.
HouseAmp lets sellers pay for pre-sale upgrades from their equity with payment deferred to closing, connecting brokerages, agents and contractors.
Houza is a Dubai property portal that ranks listings on quality rather than ad spend and charges agencies per lead delivered.
Houzz Pro combines Houzz marketing with leads, estimates, change orders, payments, client dashboards and project management.
HQ Technology provides property marketing tools for developers and marketers.
iamproperty delivers online auctions, CRM and compliance tools to UK estate agents.
iConnct uses location data in a mobile and web platform to match buyer leads with nearby agents, for agents, brokers and affiliated lenders.
ImagineX creates interactive 3D replicas of unbuilt properties for real estate sales teams to embed online or show in VR.
Immosquare builds MLS listing sharing, hybrid general assembly, website, e-signature and marketplace tools for real estate firms in Canada and France.
InspectRealEstate provides inspection booking, applications and leasing workflow software for real estate agencies.
intelliAgent is a unified platform helping agents handle transactions, marketing, compliance and client relationships.
Real estate reporting and inspection software enabling property viewing notes, inventory logs, and condition audits.
Keeping Current Matters provides market-data content and communication tools agents use to educate clients and engage their sphere.
Sales onboarding software for estate agents that automates buyer and seller identity verification, title checks, AML compliance, and pre-instruction forms.
LeadSimple provides CRM, shared inbox and workflow software for property managers and real estate professionals.
Multi-tool agency platform providing probate property leads, market appraisal tools, viewing feedback capture, and auction listing workflows.
List Now lets sellers pay for marketing, staging and pre-sale work when the property sells, with agents requesting payments through a portal.
LiveBy supplies neighbourhood boundaries, local market insights and developer tools to agents, brokerages and technology companies.
Lofty combines a real estate CRM, IDX websites, lead generation, transaction management and AI agents for agents, teams and brokers.
Designed specifically for modern UK estate and letting agencies, Loop is a cloud-based, "all-in-one" management platform that focuses on operational efficiency.
Luda Studios produces 3D renders and animations and makes the Luda Space software for property marketing.
Luxury Presence builds agent and brokerage websites, marketing tools and the Presence AI CRM for real estate businesses.
Milestones gives mortgage lenders branded portals that keep them connected with past clients and agent partners.
MooveGuru provides a branded moving concierge and homeowner engagement platform for real estate agents and lenders.
MyHome.ie is an Irish property portal owned by The Irish Times group, where over 700 estate agents list homes for sale and rent.
myRealPage builds real estate agent and brokerage websites with MLS listing search, IDX, marketing materials and newsletters.
Nestfully is a free, ad-free MLS-powered home search site that connects buyers and sellers with local agents and brokers.
Newzip offers embeddable AI real estate tools helping lenders engage borrowers and connect them with vetted agents.
Offr gives estate agents a white-labelled client portal for online offers, auctions, viewings and sales progression.
OJO guides consumers through buying and selling homes and offers OJO Pro+, a hybrid lead generation service for top real estate teams.
OneRoof combines New Zealand property listings with estimates, school zones, rental yields and suburb insights.
Onyx gives developers and property managers online sales, inventory, leasing, marketing automation, AI agents and contracts in one platform.
OpenRent enables private landlords to advertise, reference and let properties online with a modern software workflow.
Percy.ai provides real-time buyer and seller intent signals and marketing tools for mortgage lenders and real estate professionals.
Pixxi is a real estate CRM for UAE agencies covering listings, leads, off-plan projects, transactions and commissions, with portal integrations.
Placester builds no-code real estate websites with IDX from 600+ MLSs, CRM, email marketing and an AI site builder.
Prevue lets users create interactive images to capture leads, drive sales and share property information.
Property CRM is cloud software for Irish estate agents, letting agents and property managers, with PSRA and AML tools and portal feeds.
Property Finder runs a property portal for buying, selling and renting homes and commercial space, with agent search, valuations and market data.
Property Shell provides tools to manage, sell and deliver property developments.
Property Shield protects real estate businesses and agents from fraud, brand impersonation, unlawful occupancy and data misuse.
PropertyMate is a platform to search for, discover and sell property.
Propic uses AI to connect people with real estate services and help agents prioritise and engage their database.
PropSpace is a real estate CRM for brokers and property managers covering listings, leads, deals, leases and maintenance.
Proxima HQ turns development projects into interactive floor plans, 3D models, maps and live inventory for sales centres and websites.
Qazzoo is a real estate lead marketplace for agents and lenders.
Rayse gives brokerages and agents data to justify their fees, plus analytics on agent performance, lead conversion and ancillary services.
REA Group operates realestate.com.au and realcommercial.com.au, Australia's major residential and commercial property advertising sites.
Real Estate Webmasters provides real estate websites, an AI-powered CRM and SEO and paid lead generation for agents, teams and brokerages.
Real Geeks gives agents IDX websites, a CRM with dialer and drips, lead generation, seller signals and marketing tools.
REAL is a social platform where agents showcase listings and generate leads and consumers find and contact agents.
RealDesk runs real estate brokerage transactions, trust accounting, commissions, payments and reporting, with RealSign e-signatures.
realestate.co.nz lists residential, commercial and rural property from agencies across New Zealand, with market data and alerts.
Realhub lets agents manage marketing campaigns, order from suppliers Australia-wide and build their own artwork in one place.
RealScout lets agents build home searches around buyers' lifestyle preferences and market data to win listings and close sales.
Realtor.com lists homes for sale and rent and sells agents lead and advertising products such as Local Expert and UpNest.
Reapit powers estate and lettings agencies across the UK with a full sales, lettings, property management and client accounting stack.
Rechat combines CRM, marketing, transaction management, design tools and the Lucy AI assistant for real estate brokerages.
Redfin runs a home search portal and brokerage, the Redfin Estimate, and rental sites including Rent.com and ApartmentGuide.
Reelly connects agents with off-plan developers through a database of projects with guaranteed commissions.
ReferralExchange runs an agent referral network that matches consumers with real estate agents.
Relab brings New Zealand property data into one platform with mapping, valuations, CMA reports and suburb statistics for agents and buyers.
Relitix gives brokerages AI and machine learning data tools for managing their firm, recruiting and coaching agents and tracking competitors.
REM is an AI matchmaking and lead management app for RERA-registered agents, with access to off-plan inventory.
Remine gives MLSs a full-stack platform and agents property, ownership and consumer data with a unified API.
RES.NET's online platform, including its REO Portal, helps servicers, agents and vendors manage foreclosed property sales.
Revaluate uses predictive data to identify which contacts in an agent's database are likely to move.
Revive funds and manages pre-sale home renovations for sellers through a network of contractors, working with agents.
Rollout offers one integration gateway connecting housing and lending software to CRMs, LOS and transaction platforms.
Roosted is an on-demand marketplace where agents hire licensed assistants for showings and tasks.
RPR gives Realtors residential and commercial property data, market analysis, CMAs and branded reports at no extra cost.
Ruby CRM captures leads, runs WhatsApp conversations and publishes listings to portals for Dubai brokerages, with AI follow-ups and transcription.
Sequence uses AI to automate valuation prep, market appraisals and vendor communications for UK estate agencies.
Shape combines CRM, calling, automated email and text and loan system integrations for mortgage lenders.
Showingly is a showing scheduling and feedback app for real estate agents.
ShowingTime, part of Zillow, schedules home showings online and provides MarketStats reports for MLSs, brokers and agents.
Side provides back-end brokerage technology and services so top agents and teams can run their own branded businesses.
Sierra Interactive combines SEO-built IDX websites, a lead-routing CRM and managed Google and Facebook ads for real estate teams.
SkySlope provides brokerage transaction management, forms, e-signature, offers, disclosures, commission accounting and analytics.
SmartZip uses predictive analytics to identify likely home sellers and run marketing campaigns for agents.
SOA Labs' homeIQ sends homeowners branded home value and equity reports on behalf of agents.
Spacelist is a Canadian marketplace for office, retail and industrial space for lease or sale, connecting tenants, landlords and brokers.
Spark brings CRM, inventory, digital contracts, marketing and reporting together for developers selling new condo and home projects.
Sprift aggregates property data into instant reports for agents, brokers and conveyancers.
Stagerie provides virtual staging and photo editing for real estate listings.
PropTech website and lead management provider creating listing engines and lead-capture systems for UK estate agents.
Structurely provides an AI inside sales assistant that qualifies and nurtures real estate leads by text and email.
Tech Helpline provides live, on-demand technical support for agents, brokers, MLSs and associations across their hardware, software and digital tools.
Tether RE is a safety platform for real estate agents that verifies clients, monitors agents at showings and sends emergency alerts.
TitleTap lets title and escrow companies build compliant websites, landing pages and content hubs and share co-marketing materials with agent partners.
Sales progression tool designed for estate agents to manage property transaction chains, milestones, and client updates.
Tongo gives real estate agents a benefits platform that splits commissions into savings, retirement and investment accounts, with early access to pending income.
Trade Me Property lists homes for sale and rent across New Zealand, with estimates, sold data and agent tools.
Transactly provides transaction coordination and move concierge services and software for agents and brokerages.
TRIBUS provides technology and data services built on its Source data platform for MLSs, associations, brokerages and agents.
Estate agency data and lead generation platform providing sales market tracking, appraisal tools, and local property insights.
Updater gives movers one place to organise moving tasks, branded by the real estate company that serves them.
UpNest is a marketplace where home buyers and sellers compare proposals from local real estate agents.
Usherpa is a CRM with automated marketing and real-time deal alerts for mortgage loan officers and lenders.
Cloud real estate CRM with sales listing tools, applicant matching, viewing management, and integrated sales progression workflows.
Vestaplus CheckMate uses AI to scan listing data and photos for rule violations and manage notices and fixes for MLSs and real estate companies.
Automated sales progression software providing estate agents with real-time visibility over property buying chains.
VirtualStagingAI uses AI to digitally stage room photos with furniture and lighting for real estate professionals.
Volly combines lead generation, automated follow-up and co-marketing tools for mortgage lenders and loan officers.
Walkthruit creates marketing videos, 3D walkthroughs, targeted ads and space calculators that help CRE brokers lease and sell space.
Wise Agent combines lead management, email and text campaigns, transactions and landing pages for agents and brokers.
Sales-focused estate agency CRM built with viewing tools, chain health management, applicant matching, and AI inbox tools.
Ylopo generates and nurtures buyer and seller leads with ads, IDX websites and AI text and voice agents that qualify prospects.
Yourkeys (a Zoopla company) digitises the new-build reservation and sales progression journey.
Zillow runs the largest US home and rental search marketplace, with tools and lead programmes for agents, landlords and lenders.
Zonda supplies lot-level new home and land data to builders, plus NewHomeSource, Livabl and the Envision design platform.
Zoodealio gives agents home-buying-company offers and seller marketing tools to win listings.
A single-branch independent optimises for speed of setup, price per user and slick vendor reporting. Multi-branch groups optimise for cross-branch visibility, referral routing between sales and lettings, permission control and consolidated reporting. Buying a corporate CRM as a two-person agency is the most common overspend in this category.
Fall-through rates in England and Wales still hover around a quarter of agreed sales. Progression modules that chase solicitors, track milestones and surface stalled chains have a measurable revenue impact, so weight them heavily in demos rather than treating them as a nice-to-have.
Check portal feed reliability, Material Information Parts A–C capture for Trading Standards, AML and ID verification integrations, and whether the CRM writes back portal lead data automatically. Manual re-keying between portal, CRM and AML provider is the biggest hidden time cost in UK agency operations.
| Criterion | What to check |
|---|---|
| Speed to list | How many clicks from instruction to live on the portals. |
| Progression tooling | Chain visibility, milestone chasing and solicitor comms. |
| Sales and lettings mix | Combined stacks avoid duplicate data for hybrid agencies. |
| Reporting | Negotiator, branch and pipeline metrics out of the box. |
| Contract terms | Per-user pricing, minimum terms and data-export rights on exit. |
Common choices include Reapit, Alto by Zoopla, Jupix, Street.co.uk, Expert Agent and Vebra. Independents lean toward faster-to-deploy cloud CRMs, while corporate networks stay with platforms that offer cross-branch reporting and client accounting.
Small agencies usually prioritise setup speed, per-user pricing and vendor-facing reporting over enterprise depth. Shortlist two or three cloud CRMs, run the same instruction end-to-end in each demo, and compare clicks to live listing.
Yes, all mainstream UK CRMs provide portal feeds. What varies is how quickly changes propagate, whether portal leads write back into the CRM, and how media and floorplans are handled.
Several UK platforms cover both, which avoids duplicate contact records and enables cross-selling between departments. Hybrid agencies should check that lettings client accounting is native rather than a partner add-on.
Referencing, tenancy, and lettings CRM stacks.
Digital conveyancing, e-signing, ID/AML and sales-progression platforms for UK property transactions.
End-to-end platforms for managing residential and commercial portfolios.
AI-native tools reshaping how real estate is transacted and operated.