Estate agency software is the operating system of a UK sales agency: valuation pipeline, applicant matching, listing production, portal feeds, offer handling, sales progression and branch performance reporting. This page compares the CRMs UK independents, regional groups and corporate networks run on.
Every profile below is curated by the PropAtlas research team. Use the compare toggle on any card to build a side-by-side shortlist of up to three estate agency software platforms.
Coadjute is a distributed data network that connects agents, conveyancers, lenders and buyers to speed up property transactions.
Cloud CRM for estate agents with viewing diary management, applicant matching, property listings, and portal uploads.
Acaboom is a pre and post-valuation presentation platform that helps agents win more instructions.
Salesforce-powered estate agency CRM and property MLS platform managing sales listings, applicant pipelines, viewing calendars, and deal tracking.
Alto is a cloud-based CRM for UK estate and letting agents, integrating natively with Zoopla's audience and marketing tools.
Marketing and lead-generation CRM extension for estate agents, automating property updates to applicants and vendors.
End-to-end estate agency and letting agent CRM with automated property management and tenant portals.
Domus is a UK-based provider of cloud-based software for estate agents and letting agencies. Their main product, Domus Pro, is a web-based solution tailored for larger estate agencies and those focused on lettings.
Estate agent CRM platform for sales listings, applicant matching, viewing diaries, and automatic portal syndication.
Cloud estate agent software providing real-time listing updates, portal uploads, viewing management, and client databases.
Cloud-based property management and estate agency software with automated communications.
Residential sales software providing property listings, applicant databases, viewing schedules, and accounting tools.
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Sales progression tool providing reservation agreements, upfront material information, and digital conveyancing onboarding to prevent fall-throughs.
Connected estate agency system with property listings management, viewing tracking, CRM applicant match, and sales pipelines.
Gnomen offers a modern CRM, website and property management stack for UK agencies of all sizes.
Specialist UK estate agency CRM tailored for sales management, applicant tracking, viewing schedules, and regional compliance.
Homeflow is an established PropTech platform specializing in high-performance estate agency websites, instant valuation tools, and powerful lead generation and management software
Prospecting and market intelligence software for estate agents to identify instruction opportunities, run valuation appraisals, and track property histories.
iamproperty delivers online auctions, CRM and compliance tools to UK estate agents.
Real estate reporting and inspection software enabling property viewing notes, inventory logs, and condition audits.
Sales onboarding software for estate agents that automates buyer and seller identity verification, title checks, AML compliance, and pre-instruction forms.
Multi-tool agency platform providing probate property leads, market appraisal tools, viewing feedback capture, and auction listing workflows.
Designed specifically for modern UK estate and letting agencies, Loop is a cloud-based, "all-in-one" management platform that focuses on operational efficiency.
OpenRent enables private landlords to advertise, reference and let properties online with a modern software workflow.
A single-branch independent optimises for speed of setup, price per user and slick vendor reporting. Multi-branch groups optimise for cross-branch visibility, referral routing between sales and lettings, permission control and consolidated reporting. Buying a corporate CRM as a two-person agency is the most common overspend in this category.
Fall-through rates in England and Wales still hover around a quarter of agreed sales. Progression modules that chase solicitors, track milestones and surface stalled chains have a measurable revenue impact, so weight them heavily in demos rather than treating them as a nice-to-have.
Check portal feed reliability, Material Information Parts A–C capture for Trading Standards, AML and ID verification integrations, and whether the CRM writes back portal lead data automatically. Manual re-keying between portal, CRM and AML provider is the biggest hidden time cost in UK agency operations.
| Criterion | What to check |
|---|---|
| Speed to list | How many clicks from instruction to live on the portals. |
| Progression tooling | Chain visibility, milestone chasing and solicitor comms. |
| Sales and lettings mix | Combined stacks avoid duplicate data for hybrid agencies. |
| Reporting | Negotiator, branch and pipeline metrics out of the box. |
| Contract terms | Per-user pricing, minimum terms and data-export rights on exit. |
Common choices include Reapit, Alto by Zoopla, Jupix, Street.co.uk, Expert Agent and Vebra. Independents lean toward faster-to-deploy cloud CRMs, while corporate networks stay with platforms that offer cross-branch reporting and client accounting.
Small agencies usually prioritise setup speed, per-user pricing and vendor-facing reporting over enterprise depth. Shortlist two or three cloud CRMs, run the same instruction end-to-end in each demo, and compare clicks to live listing.
Yes — all mainstream UK CRMs provide portal feeds. What varies is how quickly changes propagate, whether portal leads write back into the CRM, and how media and floorplans are handled.
Several UK platforms cover both, which avoids duplicate contact records and enables cross-selling between departments. Hybrid agencies should check that lettings client accounting is native rather than a partner add-on.
Referencing, tenancy, and lettings CRM stacks.
Digital conveyancing, e-signing, ID/AML and sales-progression platforms for UK property transactions.
End-to-end platforms for managing residential and commercial portfolios.
AI-native tools reshaping how real estate is transacted and operated.
