Overview
Fello is a Pepper Pike, Ohio, real estate marketing automation company that helps agents and teams generate listings from the contacts they already have. It sends homeowners personalised home value dashboards and branded email campaigns that nurture past leads automatically, uses generative AI with consumer, market and mortgage data to drive seller engagement, and surfaces AI alerts, hot-lead segments and automated workflows that show agents whom to call first. Fello says it is used by more than 40% of top RealTrends teams, with over 15,000 active agents and 2,000 teams, and has generated more than 500,000 seller leads. It was a 2025 HousingWire Tech100 winner.
Source: www.housingwire.com/company-profile/2025-tech100-winner-fello. Last checked 25 October 2026.
Written by PropAtlas from public information. Work at Fello? Claim this profile to correct or expand it.
Categories
Features
- Homeowner value dashboards
- Branded nurture campaigns
- AI seller alerts
- Hot-lead segments
- Automated workflows
- Seller lead scoring
Best fit for
Fello suits teams with large contact databases that want more listings from past clients and leads.
Frequently asked questions
- What is Fello?
- Fello is a Pepper Pike, Ohio, real estate marketing automation company that helps agents and teams generate listings from the contacts they already have. It sends homeowners personalised home value dashboards and branded email campaigns that nurture past leads automatically, uses generative AI with consumer, market and mortgage data to drive seller engagement, and surfaces AI alerts, hot-lead segments and automated workflows that show agents whom to call first. Fello says it is used by more than 40% of top RealTrends teams, with over 15,000 active agents and 2,000 teams, and has generated more than 500,000 seller leads. It was a 2025 HousingWire Tech100 winner.
- Who is Fello built for?
- Fello suits teams with large contact databases that want more listings from past clients and leads.
Industries served
UK markets
Security & certifications
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