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Goodlord

VerifiedSpotlight

The lettings tech platform

Independent market directory · No vendor can pay to alter editorial data or rankings.
goodlord.co London Founded 2014 251-500Last updated: Series C

Source: goodlord.co. Last checked 17 October 2026.

Overview

Goodlord provides a lettings platform for agents, with services for landlords and tenants. The platform supports lettings processes, compliance and administration. Tenant referencing combines AI-powered identity verification and fraud detection with a team of referencing experts. Goodlord also uses AI to process financial data in referencing and answer tenants’ questions. Its tenant payments service collects rent, deposits and move-in monies with agent oversight. Landlord onboarding includes automatic Anti-Money Laundering checks against sanctions lists, while tenants can be screened within the referencing workflow. Contract templates and workflows cover Terms of Business and tenancy agreements. Utility management assigns bills to the correct bill payer when tenancies end. Agents can centrally manage inventory check-in reports and record tenant responses. Alongside the platform, Goodlord offers Rent Protection Insurance, Buildings and Contents Insurance, and tenant Contents and Liability Insurance.

Source: www.goodlord.com. Last checked 17 October 2026.

Categories

Features

  • Digital referencing
  • e-signing
  • Rent collection
  • Insurance

Best fit for

Goodlord is built for letting agents, with additional solutions for landlords and tenants.

Integrations

ReapitAltoJupixAcaboom

Frequently asked questions

What is Goodlord?
Goodlord provides a lettings platform for agents, with services for landlords and tenants. The platform supports lettings processes, compliance and administration. Tenant referencing combines AI-powered identity verification and fraud detection with a team of referencing experts. Goodlord also uses AI to process financial data in referencing and answer tenants’ questions. Its tenant payments service collects rent, deposits and move-in monies with agent oversight. Landlord onboarding includes automatic Anti-Money Laundering checks against sanctions lists, while tenants can be screened within the referencing workflow. Contract templates and workflows cover Terms of Business and tenancy agreements. Utility management assigns bills to the correct bill payer when tenancies end. Agents can centrally manage inventory check-in reports and record tenant responses. Alongside the platform, Goodlord offers Rent Protection Insurance, Buildings and Contents Insurance, and tenant Contents and Liability Insurance.
Who is Goodlord built for?
Goodlord is built for letting agents, with additional solutions for landlords and tenants.
What does Goodlord integrate with?
Integrations recorded on PropAtlas: Reapit, Alto, Jupix, Acaboom.
Where is Goodlord based?
Goodlord is headquartered in London and was founded in 2014.

Not a fit if you need

Lettings-only platform.

Industries served

Residential

UK markets

UK-wide

Security & certifications

ISO 27001GDPRPCI DSS

Self-reported by the vendor; not yet checked by PropAtlas.

Customers

FoxtonsWinkworthHunters

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