Overview
Placester is a Boston real estate website company, founded in 2011 by Matt Barba and Frederick Townes out of TechStars Boston. Agents, teams and brokerages use its no-code website builder with IDX connections to more than 600 MLSs, a CRM with email marketing, brokerage and team management tools and, since 2025, an AI website builder. Placester says its tools have served about 400,000 real estate professionals. It raised more than USD 100 million in venture funding before Barba and a group of investors bought the company back in 2020.
Source: yespress.io/placester.md. Last checked 25 October 2026.
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Categories
Features
- No-code website builder
- IDX from 600+ MLSs
- CRM and email marketing
- AI website builder
- Brokerage and team tools
Best fit for
Placester suits agents and small brokerages that want an affordable IDX website they can manage themselves.
Frequently asked questions
- What is Placester?
- Placester is a Boston real estate website company, founded in 2011 by Matt Barba and Frederick Townes out of TechStars Boston. Agents, teams and brokerages use its no-code website builder with IDX connections to more than 600 MLSs, a CRM with email marketing, brokerage and team management tools and, since 2025, an AI website builder. Placester says its tools have served about 400,000 real estate professionals. It raised more than USD 100 million in venture funding before Barba and a group of investors bought the company back in 2020.
- Who is Placester built for?
- Placester suits agents and small brokerages that want an affordable IDX website they can manage themselves.
- Where is Placester based?
- Placester is headquartered in Boston, USA and was founded in 2011.
Industries served
UK markets
Security & certifications
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